Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

39

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

Aug

30

Research Released

2Q19 Trending Briefs completed

Sep

2

Holiday

Labor Day: Barlow Research Offices Closed

Sep

6

Web Conference

11 am Central - First Friday Webcast

Oct

4

Web Conference

11 am Central - First Friday Webcast

Oct

7

Research Released

3Q19 Small Business, Middle Market, & Digital Business Banking snapshots posted

Featured Content

The Strategy Dashboard Toolset

Five powerful, interactive tools designed to identify and size markets through enhanced sales and service quality are founded on Barlow's voice of the business data.
1. Primary Bank Legacy Market Share

2. Relationship Management Staffing Model

3. Value of the Customer

4. Customer Profiler Banker Edition

5. Customer Profiler Strategy Edition

Podcast: "Leveraging Technology to Enhance the Customer Experience: KeyBank's Success with Small Business Wellness Review"

Video/Audio podcast recordings of the August 2019 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Finding Core Deposits Study

New! This study is a three-component initiative designed to identify the best opportunities to increase core deposits. This study will capture the deposit behaviors in three business customer sales ranges, analyze deposit balances, and size and identify opportunities.
Timely guidance to support growth strategy!

Contact us
to learn more.

Analyst's Journal - Aug 14, 2019

Fastest Growing Products in the Middle Market Banking Segment

At Barlow Research, we currently track usage of 29 different products within the middle market...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.