Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

38

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

Dec

25

Holiday

Christmas Day: Barlow Research Offices Closed

Jan

1

Holiday

New Years Day: Barlow Research Offices Closed

Jan

8

Research Released

4Q18 Small Business, Middle Market, & Digital Business Banking snapshots posted

Jan

9

Web Conference

10 am Central: “Small Business Insights 2019: Disruptors at the Gate - Discussion Forum 1”

Jan

11

Web Conference

11 am Central - First Friday Webcast

Featured Content

Save the Date! Barlow Research's 2019 Business Banking Conference

Join us on May 20th & 21st, 2019 at the Loews Chicago O'Hare hotel! Mark your calendar now, more details coming soon!

Podcast: "Evolving Challenges and Competition for Small Business Banking"

Complimentary video/audio podcast recordings of the December 2018 First Friday are now available to everyone!

2018 Digital Account Opening Study

NEW Competitive Intelligence Initiative from Barlow’s CX Lab! Testing the actual applicant experience of multi-owner firms applying for a business checking account online at Bank of America, BB&T, SunTrust, Wells Fargo, Seed and Azlo. For more information:

Analyst's Journal - Dec 5, 2018

Connect NPS to Other Metrics to Get a More Holistic View of Your Middle Market Customers

There are so many ways to gauge customer loyalty. The Net Promoter Score (NPS) has...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.